From beauty gurus to fitness trainers, these talented women dominate Instagram with their unique styles, engaging content, and influential platforms. With follower counts in the millions and billions of engagements, these female creators have become social media celebrities in their own right. Their carefully curated feeds allow fans and followers a glimpse into their lives while promoting messages of empowerment.
Whether you’re looking for makeup inspiration, travel tips, or just some Instagram joy, these leading ladies are worth the follow. Apart from following them to learn about their lifestyle, it is important to understand the fact that these influencers should be followed as an inspiration. Read on for our roundup of the top 20 female Instagram influencers to add in 2023!
Top 20 Best Female Instagram Influencers To Follow In 2023
1. Huda Kattan ( 50.8M followers)
Huda Kattan is an Iraqi-American makeup artist, beauty blogger, and entrepreneur who founded the cosmetics company Huda Beauty. With over 50 million Instagram followers, she is considered one of the most influential personalities in the beauty industry. Known for her dramatic makeup looks and false lashes, Huda shares makeup tutorials, brand collaborations, and insights into running a global beauty empire on her Instagram account.
2. Addison Rae (40.1M followers)
Addison Rae is an American social media personality who originally gained a large TikTok following by posting dances and lip-sync videos. The 20-year-old now has over 40 million Instagram followers, where she gives fans a glimpse into her life as an influencer, including fashion and beauty content, brand partnerships, and her new ventures into music and acting. Addison also uses her platform to speak out on mental health issues.
3. Kim Loaiza (35.5M followers)
Kim Loaiza, also known as JD Pantoja’s wife, is a Mexican YouTuber and influencer with 35 million Instagram followers. On her account, the 25-year-old mother of two posts parenting content with her young children, couple challenges with her husband, makeup and fashion looks, and behind-the-scenes of her music career. Kim is one of the most followed Spanish-speaking influencers.
4. Arishfa Khan (29.3M followers)
Arishfa Khan is an Indian actress, model and social media influencer with over 29 million Instagram followers. The teenage star shares selfies and fashion photoshoots along with sneak peeks at her latest acting projects and brand endorsements. Arishfa also uses her platform to promote body positivity and speak out against cyberbullying.
5. Charli D’Amelio (29M followers)
Charli D’Amelio is an American social media sensation who quickly rose to fame on TikTok with her viral dance videos. The 18-year-old now has over 29 million Instagram followers, where she gives fans a personal look at her life and relationships. Charli also shares trendy fashion looks, beauty tips, and behind-the-scenes of her videos. As one of the most recognizable Gen Z influencers, she leverages her platform for philanthropic partnerships.
6. Chiara Ferragni (27.6M followers)
Chiara Ferragni is an Italian fashion blogger and designer who has built a global empire around her brand, The Blonde Salad. With over 27 million Instagram followers, Chiara shares her ultra-glamorous life between Milan and travel destinations, giving fans a look into European high fashion. She leverages her influence for fashion collaborations beauty partnerships, and to promote female empowerment.
7. Sommer Ray (26.4M followers)
Sommer Ray is an American model and social media star known for her fitness content and curvy figure. The 26-year-old posts bikini and workout photos showcasing her body along with health tips to her 26 million Instagram followers. Sommer has leveraged her massive following to create her own activewear clothing line and promote products like Bang Energy drinks.
8. Loren Gray (23.3M followers)
Loren Gray is an American singer and social media star who first rose to fame on musical.ly, now TikTok. The 20-year-old uses her Instagram account to give fans a behind-the-scenes look at her music career and life in Los Angeles. She also shares fashion and beauty content with her 23 million followers while promoting anti-bullying messages.
9. Liza Koshy (20.1M followers)
Liza Koshy is an American actress, comedian and YouTube personality who gained a following on Vine. The multitalented 26-year-old now has over 20 million Instagram followers, whom she entertains with humour and personal updates. Liza uses the platform to share acting projects, collaborations with brands like Fabletics, and insight into her relationship with David Dobrik.
10. Domelipa (19.3M followers)
Domelipa is the Instagram handle of Spanish pop singer and influencer Dominga Eguia. With 19 million followers, the Latin Grammy nominee engages fans with behind-the-scenes of her singing career and personal life. Domelipa is known for her distinct style and frequently posts OOTD fashion shots, beauty looks, and travel content.
11. Avani (18.8M followers)
Avani is an American TikToker who gained popularity for her creative editing and dance videos. The 18-year-old now has 18.8 million Instagram followers, where she posts trendy fashion looks, beauty tips, relatable teen content and behind-the-scenes of her collaborations with brands like Hollister.
12. Yuya (17.1M followers)
Yuya is the Instagram handle of Mexican beauty vlogger Mariand Castrejón. With 17 million followers, she posts makeup tutorials along with fashion, cooking, and lifestyle content. Yuya has leveraged her influence to create her own cosmetics line, as well as partner with brands like Pantene.
13. Nikkie Tutorials (16.4M followers)
Nikkie Tutorials is the social media handle of Nikkie de Jager, a Dutch makeup artist and beauty vlogger. Nikkie is known for her skilled makeup transformations and critiques on 16 million followers of strong Instagram. She also shares personal updates, travel photos, and collaborations with brands like Marc Jacobs Beauty.
14. Emma Chamberlain (15.9M followers)
Emma Chamberlain is an American YouTuber who gained a Gen Z following with her quirky vlogging style. The 21-year-old’s Instagram provides a uniquely humorous look into her life, and California travels for nearly 16 million fans. Emma partners with brands like Louis Vuitton and promotes mental health awareness.
15. Kayla Itsines (14.9M followers)
Kayla Itsines is an Australian personal trainer who leveraged Instagram to grow her global fitness empire. With 14.9 million followers, she posts workout demos, health recipes, and motivational content. Kayla also promotes her Bikini Body Guide programs, apparel collaborations, and other business ventures.
16. Joanna Stevens Gaines (13.6M followers)
Joanna Stevens Gaines became a household name through her home renovation show with her husband, Chip Gaines. The mom of five uses her Instagram to give 13.6 million fans a look inside farmhouse style, cooking, and family life. Joanna also promotes her Magnolia brand and design book.
17. Lilly Singh (12M followers)
Lilly Singh is a Canadian comedian, actress and talk show host who first found fame on YouTube. The multitalented star uses her diverse 12 million followers on Instagram to showcase her comedic sketches, acting gigs, book promos, collaborations with brands like MAC Cosmetics, and advocacy for representation.
18. Zoë Sugg (9.3M followers)
Zoë Sugg, known as Zoella online, is a British YouTube personality and author best known for her lifestyle and fashion content. On her 9.3 million follower Instagram account, Zoe shares beauty tutorials, OOTD shots, baking videos, and updates on her books and accessories line.
19. Celeste Barber (9.2M followers)
Celeste Barber is an Australian comedian who went viral for her parodies of celebrity and model photos. Her Instagram showcases her 9.2 million followers’ strong humour while promoting her live comedy shows, podcasts, and best-selling books.
20. Marzia Kjellberg (8.2M followers)
Marzia Kjellberg is an Italian internet personality and entrepreneur who is married to PewDiePie. Marzia shares her fashionable outfits, home decor, and travel photos with 8.2 million Instagram followers. She also promotes her lifestyle brand and YouTube channel focused on baking, art, and design.
While their content may differ, these 20 women have one thing in common – their ability to build dedicated online communities. Through vulnerability, humour, talent, and relentless creativity, they’ve forged connections with millions around the globe. Their influence extends beyond beautiful feeds and into branded partnerships, business ventures, and societal change.
So, if you’re seeking to be inspired, educated, entertained or informed, be sure to show some love to these hard-working content creators. We hope this list helps you discover your new favourite female influencers to follow into 2023 and beyond! There are literally hundreds of influencers out there, and if you know any worthy influencers that can be listed on this page, then do let us know about them via the comments below.